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Turning Passion for Social Impact into True CSR Expertise

AVPN Aug 8, 2018
This article is deemed a must-read by one or more of our expert collaborators.
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Giving Compass’ Take:

• Writing for the Asian Venture Philanthropy Network (AVPN), author Angeline Chin from Johnson & Johnson examines the need for more baseline training in the field of Corporate Social Responsibility, which attracts professionals from many different backgrounds.

• In what ways can companies support CSR training methods, and should nonprofits play a role in collaborating on such workforce development?

• Here’s how to win your first 100 days at a new CSR job.


The desire to “do good” in the world has gone far beyond an individual’s desire to give back. Consumers want to know the positive contributions of the companies with whom they are engaging; Employees want to work for companies who are making an impact; Multinational corporations (MNCS), who know their businesses can be used to advance positive change, have been working strategically to use their resources — money, products and even employees — as they look to create social impact initiatives.

But as the CSR sector grows, especially in Asia where the field is still nascent, one of the key barriers to successful CSR programs is finding people with the right skills and training to implement a company’s CSR platform. Most CSR professionals gravitate towards the field from careers in communications, marketing, or even HR functions; many come from non-profits or development agencies like the UN or WHO among others, and may not have the requisite skills to maximize the potential of the CSR programs. For example, selecting and working with the right partners, activating employees in volunteer or secondment programs, or measuring and evaluating corporate giving programs are in fact professional specialties that need to be developed over time. I had the same struggles when I first entered this field 7 years ago because there is no knowledge pre-requisite before starting a CSR career.

Having joined CSR programs first at Credit Suisse and now at Johnson & Johnson Global Community Impact, it is clear to me that while many people across the region have the passion and the desire, and some of the skills needed, they are lacking baseline knowledge of what CSR should cover, including what should “good” look like? What does “best in class” mean? What should benchmarks of success be?

Read the full article about what true CSR expertise looks like by Angeline Chin at avpn.asia.

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Interested in learning more about Corp Giving and CSR? Other readers at Giving Compass found the following articles helpful for impact giving related to Corp Giving and CSR.

  • This article is deemed a must-read by one or more of our expert collaborators.
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    Building Community Through Social Entrepreneurship

    Giving Compass' Take: • Shared Value Initiative discusses how Enel Russia — one of the world's leading wholesalers of power and heat — transformed a Corporate Social Responsibility focus into a self-sustaining social enterprise model. • What can other companies learn from Enel's example? How can the private sector better engage with local communities to assess needs before trying to address them? • Here's how one social enterprise co-creates with government for scale. Conventional power plants in the country have a long history of community relations mostly based on donations or philanthropic initiatives. However, Enel Russia began to work on the traditional social responsibility approach trying to shift it into a self-sustained CSV model. Through a materiality assessment, sustainability colleagues in Enel Russia were able to identify the most relevant activities that addressed both local needs and business objectives supported by a more in depth selection of face-to-face meetings as well as on-line surveys (more than 1,000 people participated in the survey and more than 50 local organizations). This helped identify initiatives to be developed with local social centers (that deal with home violence, work with children coming from families in difficult situations and people with disability, etc.) aimed at producing very interesting and sophisticated goods and original pieces of art that can be exposed to a wider public. This is how Enel Russia began a mutually beneficial cooperation with local centers in the plant of Konakovo, in Tver region (“Novaya Korcheva” and “Konakovo Society of People with Disabilities”), the plants of Ekaterinburg and Asbest, in Sverdlovsk region (“Aistenok”; “Asbest polytechnic college”) and finally the power plant of Nevinnomyssk, in Stavropol region (“Youth School of Art”). This collaboration is fully in line with the Group’s commitment to the UN SDGs among which there is a particular focus on promoting inclusive and sustainable economic growth, employment and decent work for all (Goal 8). Thanks to the partners of this project (large companies of home furniture and appliances, big department stores, etc.) Enel Russia managed to address local community needs by creating job opportunities for people living in difficult situations and reinforce the collaboration with local centers that also provide additional services for the company upon request (master-classes, decoration of the power plant territory, etc.). This was achieved with zero costs for the company. Read the full article about developing social entrepreneurship in local communities by Anna Illarionova at Shared Value Initiative.


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