Giving Compass' Take:

• Erin Niimi Longhurst at GuideStar gives four suggestions on how charities can use their platforms and channels to create a stronger impact to their causes. 

• How can charities and philanthropies ensure that the content they post resonates with audiences and ultimately helps the end goals? 

• Learn how “charity as a platform” could help charities reduce their costs and build common infrastructure to create a stronger social sector. 

We live in an age where 1 in 10 millennials would rather give up a finger than their smartphone; where one-third of marriages start out online; and where websites, social media, and apps account for £2.7 billion of annual donations in the UK alone.

When writing our latest guide, Make It Social: Tips & Tricks for #SocialMedia Success, we surveyed 100 charities in the UK. We found that only 14 percent had integrated their social media usage into their overall fundraising. Yet 78 percent of these organizations claim to be posting either frequently (around three times a week) or very frequently (more than five times a week) on their channels. So clearly, there is a disconnect—something that we have found when working with many charities, nonprofits, and foundations on refining their digital presence.

Read the full article about how charities can use their channels for impact by Erin Niimi Longhurst at GuideStar.