Giving Compass' Take:

• Genworth is a foundation with a robust employee volunteering program. Currently,  the organization is using AI technology for its employees to sign up, track, and research volunteer opportunities. 

• How can Genworth expand its volunteer opportunities through partnerships? 

• Read about the six ways to find high-quality volunteers.

Leading companies are racing to engage and create fulfilling experiences for employees in an age of artificial intelligence (AI) and technology overload. What works? Choice, incentives, gamification, flexibility, and playing to a person’s unique passions. What aspect of a company’s culture can integrate all of these? Corporate citizenship programs.

They put employee passion to work at work—and for the betterment of the community. This “everybody wins” mindset is bringing more attention to employee giving and volunteer programs in recent years, and Genworth is proud to lead the way.

When we first started out, we aligned our employee volunteer and giving efforts with core philanthropic focus areas, and employees had to use three separate systems to track their work. While it is very important to have focus areas, we realized our people are what make both our business and our community strong, so why not invest more in their passions?

What employees experience today is the UpLift program, which focuses on choice, collective impact, and incentives:

  • Time: Employees have 40 hours of volunteer time annually to use as they like with their favorite nonprofits.
  • Dollars: Employees can also personally donate to organizations and receive a Genworth Foundation matching gift of 50 percent.

UpLift has a many moving parts, so identifying a “one-stop-shop” to bring it all together was a necessity. We built this in a single website where employees can learn more about non-profits, find opportunities for and track their volunteerism, as well as make charitable contributions in the way they want: volunteer rewards, credit card, PayPal, or directly from their paycheck.

Read the full article about employee volunteering programs by Rohit Gupta at TriplePundit