Giving Compass' Take:

• Doodlage is an innovative brand that is in more than 40 stores across India and known for its global and ethical production process.

• What are the challenges of building and gaining support for ethical supply and labor? 

• Here are five examples of ethical companies with a conscience. 

Tucked into the corner of West End Marg Saidulajab, New Delhi, is a cute little coffee shop called Blue Tokai, roasting and brewing coffee right onsite. As a frequent traveler to India, I could have almost kissed Kriti for introducing me to the discovery. As we chatted over a flat white and iced coffee, I was so inspired by her story and how her ethical fashion company, Doodlage, came to be.

First I’ll start with their process, because it’s completely backwards! Doodlage creates pieces from scrap textiles and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labour workers to instill a love and responsibility for ethical design and production.

Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.

Read the full article about Doodlage, the ethical fashion brand by Jazzmine Raine at Causeartist.