Giving Compass' Take:

• As the landscape of giving changes, the next generation of philanthropists is exhibiting different behaviors than previous generations. 

• How can organizations effectively engage with the next generation of donors?

• Insights from multi-generational family philanthropists shed light on what the next generation of donors want and how to work together to achieve it. 

Why is giving being revolutionized in the first place, and how exactly is it being revolutionized? Below are some answers to these questions that will help illuminate how next-generation donors will revolutionize giving.

According to Bruce DeBoskey’s article in the Denver Post on the book “Generation Impact: How Next Gen Donors Are Revolutionizing Giving,” written by Sharna Goldseker and Michael Moody, one reason as to why charity work is being revolutionized is that this new generation of givers recognizes the urgency of the demands of the world around them.

According to the article, the next generation of donors want to act now, rather than waiting until they are older to be involved in philanthropic pursuits. Thus, a sense of urgency seems to be one of the factors that is driving younger donors to be involved now.

There are a variety of ways that landscape of philanthropy is changing. One of the reasons for this is how inter-connected society is due to the Internet. Thus, the next generation of givers are leveraging their networks in order to help.

Read the full article about next generation giving by Scott Storick at Medium.