Laureus USA and Nike today announced the launch of Sport for Good New York City (S4G NYC), a long-term commitment to improving the lives of underserved youth in the five boroughs of New York City through the power of sport. By bringing together nonprofit leaders, providing resources and facilitating collaboration at the local level, Sport for Good New York City will ensure more children and youth have access to high quality, youth-centered sports programs.

To support the launch of S4G NYC, Laureus USA, awarded grants to eight local nonprofit organizations that use sport or physical activity to empower local youth. Olympic legend Edwin Moses helped kick off the initiative this morning at University Heights High School in the Bronx with kids from I Challenge Myself, one of the New York City grant recipients.

The announcement coincides with the national launch of Laureus USA’s #20×20 campaign, with a goal of bringing their Sport for Good Cities program to 20 cities by the year 2020. Laureus USA also launched the Sport for Good League, an online membership community that welcomes anyone passionate about using sport as a tool for social change to join the movement and collaborate online.

Read the full article about sports programming advancing youth development by Api Podder at My Social Good News.