Giving Compass' Take:

• Megan Campbell, writing for FeedbackLabs, discusses how emotions can be crucial in storytelling and showcasing the efforts of an organization. 

• How can donors best utilize feedback?  

• Read more about this topic at the Giving Compass Power of Feedback Magazine. 


At Feedback Labs, we’ve been examining how information, and feedback specifically, can affect the choices people make.

Emotionally vivid narratives are likely more effective if their topic is emotionally charged. For most of us, particularly those of us who work in philanthropy and development, our emotions are certainly tied up in work. We take pride in what we do, and hope our efforts make a difference in a world we want to improve. In such a situation, stories that touch on those emotions might be the most likely to change the choices we make at work.

In the absence of trust in the accuracy or correctness of the feedback we receive, ideally the emotions attached to the feedback would help us accept rather than reject it.

The role of emotions in helping people hear and learn from feedback is attracting increasing attention in the sphere of education. Practitioners in our network suggest best practices for storytelling when faced with emotional moments and ways to accommodate your emotional responses to feedback.

Read the full article about emotions in feedback by Megan Campbell at FeedbackLabs.