AB Charities, the charitable arm of the ActBlue family of organizations, is dedicated to helping nonprofits build small-dollar fundraising programs. AB Charities is a nonprofit and runs an online fundraising platform where organizations can build custom contribution forms and fundraise from grassroots donors.

We spoke with Betty Cao, Assistant Director for Movement, Issue, and Charitable Organizations, at AB Charities to learn more.

IS: Tell us about your organization’s areas of interest, the community or communities you serve, and how your work relates to the goal of a healthy nonprofit sector.

BC: AB Charities is focused on helping other nonprofits make an impact by building robust grassroots fundraising programs. Nonprofits on AB Charities receive the same cutting-edge fundraising tools and dedicated support as groups who use ActBlue.

We believe small-dollar donor support can revolutionize how nonprofits work: It makes them more sustainable and independent so they can focus on their missions. Grassroots support also creates stronger connections between organizations and the communities they serve. Our staff of digital fundraising experts specialize in many issue areas, and as a result they can assist nonprofits doing all kinds of work. We equip nonprofits with the tools and training they need to fund and sustain their work for the long haul.

Overall, we envision a democracy where everyone looking to make people-powered change can easily and effectively deploy their resources, energy, and creativity to shape our country and futures!

IS: As an Independent Sector community member, what are you looking forward to that will help your organization better achieve your mission and serve your community?

BC: We’re excited to collaborate with member organizations that want to build the most successful grassroots fundraising programs possible. We also look forward to learning more about the unique challenges and successes nonprofits encounter when it comes to sustainable and inclusive funding.

Independent Sector’s members bring valuable perspectives about the nonprofit sphere and movement building, as a whole, and as a nonprofit ourselves, we look forward to being part of this educational and inspiring space!

Read the full article about grassroots nonprofits by Lindsay Marcal at Independent Sector.