Over the past three-plus years, our company has helped our nonprofit partners reach millions of people and raise millions of dollars. This is in large part due to the process we have built that enables influencers and nonprofits to better align and amplify missions and causes.

Within this process, we have unearthed concepts and characteristics that are the keys to success. We are living in an increasingly digital world that requires a new way of understanding consumer patterns and donor behavior.

We’ve developed a methodology that I believe has the potential to transform the way nonprofits operate and achieve their missions. We call it the SPH model: Social, Partnerships, Human. This innovative approach encompasses three key pillars that are crucial for the success and growth of nonprofits in today's interconnected world.

Social: Creating Social Moments
In an era where technology dominates our daily lives, nonprofits must leverage the power of social moments to engage and inspire their audiences. The SPH model recognizes the importance of both online and offline interactions in building a strong community and raising awareness for the organization's cause. By utilizing social media platforms, nonprofits can create immersive experiences, share compelling stories and ignite conversations that resonate with individuals on a deeper level.

Partnerships: Fostering Mutually Beneficial Collaborations
Collaboration is the cornerstone of success for any nonprofit organization. The SPH model emphasizes the importance of forging new and innovative partnerships with a wide range of stakeholders. Nonprofits should seek influencers, corporations, community organizations and fellow nonprofits to create powerful alliances that advance their shared goals.

Human: Connecting To The Humanity Of Your Mission
At the heart of every nonprofit's mission are the individuals who drive the change they seek. The SPH model recognizes the immense power of the human element, urging nonprofits to embrace the humanity behind their work. By connecting on a personal level, nonprofits can forge deep and lasting bonds with their supporters.

Read the full article about impact models for organizations by Nick Lynch at Forbes.