Giving Compass' Take:

• Avrum Lapin, writing for eJewish Philanthropy, discusses five meaningful trends in philanthropy that we are most likely to see in 2020. 

• One of the trends focuses on donor loyalty. Are you looking for personalized experiences with your charitable giving?

• Read about the trends in family philanthropy for 2020. 

As we embark on a new year and new decade, trends in the philanthropic landscape continue to adapt to meet the needs of nonprofits and the expectations and proclivities of donors. Going forward, donors will want to be more engaged in the causes they care about, particularly in our political climate with an election season quickly approaching. Organizations will want to be prepared for what’s to come and the upcoming trends in giving.

Read below for the five most meaningful trends we will see this year and in years ahead.

  1. Stronger focus on mission, priorities, and the needs and expectation of the nonprofit and its supporters. Donors want to know that their gifts are being used for their intended purposes in a clear and up-front manner. Particularly with the “distraction” of upcoming elections, donors are looking for transparency from nonprofits in how they are using their funds and their financial priorities.
  2.  “Politicized” Giving and The Election Season Historically, there is an uptick in giving during a presidential cycle. In 2020 in particular, there is a greater understanding of the impact of a presidential election cycle on giving, and its influence on public policy.
  3. Transparency and Financial Accountability Donors, as noted earlier, demand a clear and transparent idea of where their money is going, how it is being used, and the results that it creates, in both the short and long term.
  4. Accessibility in Giving Looking ahead to the future of fundraising, nonprofits will adapt to innovative technology to make giving for donors as easy as shopping (“Alexa, make a donation to …”).
  5. Donor Loyalty … Or Not Donors today are looking for personalized experiences and communication. Giving, while still transactional, is more personal, particularly for new donors.

Read the full article about trends in philanthropy 2020 by Avrum Lapin at eJewish Philanthropy.