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Giving Compass' Take:
· Writing for OZY News, Christine Stoddard explains that Generation Z has been dubbed 'philanthroteens' due to their high levels of activism. Stoddard shares a few ways Gen Z is making change, from social media to the way they shop.
· How has technology encouraged youths to support social issues? How much does peer influence play a role in activism?
· Read more about Gen Z and what you should know about the new generation of philanthropists.
Asked to picture a member of Generation Z, you might imagine a young adult with earbuds and their face glued to the screen of an iPhone. Or you might picture someone rallying behind a meaningful cause or posting on Snapchat about a new movement.
All of these, and more, are accurate depictions.
Gen Z — generally defined as anyone born after 1996 — is often referred to as the “philanthroteen” generation due to their propensity for activism and support of social causes. Born in an era dominated by the war on terror and raised during the Great Recession, Gen Z has inhabited a vastly different world than the one familiar to millennials. As a result, they’ve developed a very specific viewpoint on how to help the world. In fact, a 2018 study from Girl Up found that:
So how, exactly, does this generation plan to leave a lasting impact? Let’s look at some of the key places where Gen Z is concentrating their philanthropic efforts.
ON SOCIAL MEDIA
Millennials may remember iPods and MySpace from their teen years, but Gen Z is the first generation to be raised in the age of smartphones — and they don’t know anything different. In fact, many cannot remember a time before social media. Dean McGovern, executive director of the Bennion Community Service Center at the University of Utah, points out that social media plays a major role in how Gen Z gives back because it’s so integral to their lives. “We know social media is a big part of where Gen Z students spend their time, get news, meet people, buy products, contribute to causes and learn about events and programs,” he says.
AT WORK
While social media digitally connects Gen Z to various causes, this generation also seeks to bring civic engagement into their everyday lives. “They want to make change locally and actually see the difference they are making,” says McGovern. “They also want their volunteering efforts to translate to employable skills and connections to jobs.”
THROUGH THEIR PURCHASES
Much as they donate to causes they support, Gen Z also wants their consumer dollars to make a positive difference. According to a 2018 study by DoSomething Strategic, more than 50 percent of Gen Z has purchased a particular product or service to show support for a preferred cause.
Read the full article about philanthroteens by Christine Stoddard at OZY News.