On March 1, Whole Planet Foundation launches its Annual Prosperity Campaign to alleviate poverty around the globe for the world’s poorest people – mostly women – living in communities where Whole Foods Market® sources products. This year’s campaign goal is to raise $3 million to increase the foundation’s current reach of 72 countries and 16 U.S. cities.

Whole Foods Market customers are part of a global movement of empowering women to change their own lives through their own hard work,” said Joy Stoddard, Whole Planet Foundation development and outreach director. “A loan as small as $11 can shift a women’s self-perception and power her potential to see her own value, have the courage to become a businesswoman and generate income for herself and her family."

Amplifying this year’s Prosperity Campaign, suppliers to Whole Foods Market are donating $1.2 million to fund 36,000 opportunities for low-income entrepreneurs around the world to change their own lives.

Read the full article about Whole Planet Foundation by Whole Foods Market Foundation at Whole Planet Foundation.