Giving Compass' Take:
- Isabel LoDuca explains how the new age of Gen Z consumers is calling for businesses to elevate social and environmental justice in their policies.
- Why is it critical to listen to Gen Z voices in creating business models? What are you doing to help amplify the platform of Gen Z consumers and help establish transparent, equitable policy for generations to come?
- Read more about Gen Z's climate sustainability platform.
What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
Generation Z, those born between 1996 and 2015, are current consumers, future business leaders and the future of this world. Yet, Gen Z is unlike any other generation to date.
With buying power of more than $140 billion, Gen Z is the fastest-growing consumer segment with unique purchasing values in mind and the willingness to act upon them. Gen Z wants companies to use their scale to push for environmental progress, human rights, inclusion and honesty and transparency.
Environment. There are just seven short years left before the damage from climate change is irreversible. As found in a recent UNiDAYS survey, 93 percent of Gen Z believes brands have an obligation to take a stand on environmental issues. From developing company-wide environmental policies to making smart climate-related investments, Gen Z wants to see actionable plans and measurable progress.
Human rights. Strong ethics are critical to a brand’s success in forming a relationship with Gen Z. Supply chain workers' health and safety, combined with ethical working conditions and practices, and taking into consideration environmental impacts are needed to ensure brand trust and build brand loyalty with consumers.
Diversity, equity, inclusion. Diversity, equity and inclusion (DEI) is a core belief. Black Lives Matter. Equal pay matters. LGBTQ+ acceptance matters. Gen Z expects diversity, equity and inclusion to be embraced by brands. Promoting DEI in the workplace is a critical aspect of a successful company. Based on actionable initiatives, Gen Z wants companies to have diverse voices in leadership, equal pay and fair opportunities for all.
Honesty and transparency. Transparency in a digital age sets great companies apart from all others. In an age of skepticism and misinformation, transparency at all operation levels is crucial for building brand loyalty and trust with the Gen Z market segment.
Read the full article about Gen Z consumers by Isabel LoDuca at GreenBiz.