Meet Kind Karma Co., the jewelry brand inspired from continuous bad news throughout 2016. With a goal of being “the change we wish to see in the world”, founder Laurinda Lee began working with local Toronto youth shelters and organizations to create a group of motivated, underserved, optimistic young people.

The brand features handmade unique and trendy pieces made of high-quality findings, and chains filled with 14KT gold.  Profits from each sale go directly to the new, young artisans and help them fund their dreams of post-secondary education, independent shelter and more.

When asked how Laurinda Lee began outreach to underserved youth in Toronto, she responded,

"It is always a little difficult when you start because it’s a lot of cold-calling shelters and organizations and trying to prove that you are a legitimate organization that really is dedicated to helping their youth. However, we managed to make a lot of connections with individuals who are involved in working with at-risk youth in Toronto at the Buy Good Feel Good Expo, so we are now in contact with several places to recruit participants into the program. We also plan on hosting several free workshops at a variety of shelters, high schools (after school programs) and similar organizations to gauge interest and are looking to expand outreach that way as well. "

Read the full article about the jewerly brand empowering underserved youth by Jazzmine Raine at Cause.