Giving Compass' Take:

• The author outlines the nuances that will be brought to the future workforce by Generation Z, especially when it comes to employee/employer relations. 

• Why are these changes important for employers to know about and prepare for? How will workforce dynamics change?

• Read about what you need to know about Generation Z students. 

Generation Z, are individuals born between the mid-1990s and mid-2000s, who are revolutionizing the relationship and expectations that employees will have with their leaders.

Media-strategy firm MNI Targeted Media conducted a survey of college students focused on their buying trends and preferences. The survey revealed that more than half of the Gen Z respondents said important factors influencing what they purchase include “a brand showing dedication to social impact, by giving proceeds to charity, being environmentally conscious, having strong values, or projecting an impact-driven image.”

Gen-Z’ers are among the most purpose, passion and values-driven talent cohort in the workforce, evident not only in how they make purchasing decisions but in what they look for in their employer and career trajectory.

The essential factors required to retain this talent will challenge leaders to craft workplaces where purpose, fulfillment and meaning are on equal footing with delivering great results. Here are five areas you can focus on to engage and retain the new talent flowing into your organization:

  1. Define a purpose-focused business mission.
  2. Establish an empowering, passion-linked work culture
  3. Invest in development, mentoring and meaningful work
  4.  Balance autonomy with appropriate support
  5. Make diversity and inclusion a priority

Read the full article about Generation Z workforce by Alaina Love at SmartBrief