Social fundraising. The idea that your supporters want to engage with your cause, make it their own and show the world how they care and give back...all through the megaphone of their mobile device and social networks.

It’s a major shift in how people interact with each other and, at the end of the day, it’s an essential part of evolving and modernizing your fundraising. So, let’s dig in and get a little context on how this whole thing evolved.

Social media comes along and changes everything. You might still email, use direct mail, and cold-call, but now not only can your supporters learn about your cause and give, they can also easily share with everyone they know. And it’s so easy to do it’s almost an organic process, because of how natural it is to share.

So there you have it – social fundraising. Start using it, embracing it, and thinking about it. You’re going to be amazed at what it does for your cause.

Read the full article by Gary Wohlfeill about social fundraising from GivingTuesday.org