Giving Compass’ Take:
• Merrill Lynch shares how developing programming that integrates millennials into the mission of an organization, nonprofits can offer the next generation an opportunity to gain a holistic perspective of operations and governance.
• What other challenges do nonprofits face when trying to engage with younger advocates and activists? How can we draw upon their passion to drive change?
U.S. Trust’s Philanthropic Solutions group can help you anticipate and address your nonprofit organization’s needs. We complement our dedicated investment teams’ mission-based approach to investment management with ongoing guidance on industrywide best practices in mission advancement, leadership development, and fiduciary review and support.
At a time when many nonprofit organizations are faced with an aging donor base and are trying to cultivate new support, increasing attention is turning to an emergent group of new leaders and influencers: Millennials.
According to The Case Foundation, millennials — who make up approximately 25% of the U.S. population and are defined as people born from the early 1980s to the early 2000s — use similar methods to engage in philanthropy as other generations, but the motivations behind their involvement often differ.1 Millennials tend to be tech savvy and entrepreneurial, and they frequently look to engage with nonprofits on multiple levels, preferring to up their unique skillsets as well as their money.
Read the full article about millennials and philanthropy at Merrill Lynch.
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