Giving Compass' Take:
- Pew Research Center presents 2024 election statistics which suggest that supporters of both candidates are, for the most part, equally engaged.
- How can donors and funders support additional research into voter engagement and perceptions?
- Learn more about strengthening democracy and how you can help.
- Search our Guide to Good for nonprofits focused on democracy in your area.
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Most supporters of both former President Donald Trump and Vice President Kamala Harris say they’ve thought a lot about the candidates this year and say the outcome of the race really matters. 2024 election statistics provide evidence to support this. As in other recent elections, the two coalitions are roughly equally engaged and interested.
And satisfaction with the field is much higher than it was a few months ago – as Harris’ backers are now much more likely to say they are satisfied than President Joe Biden’s supporters were in July.
How the 2024 Election Statistics Reflect Voter Satisfaction
According to these 2024 election statistics, nearly two-thirds of voters (64%) say they have given a lot of thought to the candidates who are running in the 2024 presidential election.
As was the case in 2020, the 2024 election statistics reflect that supporters of the two candidates are about equally likely to say they have given a lot of thought to the candidates running for president. Today, 63% of Harris supporters and 66% of Trump supporters say this.
About three-quarters of voters (76%) say it really matters who wins the election. This is on par with voters’ views about the 2020 election in both August (76%) and October (78%) of that year.
Similar shares of Harris (76%) and Trump (77%) supporters say it really matters who wins the 2024 election.
Throughout the late summer and fall of both 2016 and 2020, supporters of the two major party candidates were also about equally likely to say the outcome really mattered. For example, 78% of Biden supporters and 76% of Trump supporters said in early August 2020 that it really mattered who won that presidential election. And in September 2016, roughly three-quarters of both Clinton and Trump backers said that year’s election outcome really mattered.
The 2024 election statistics also indicate that overall voter satisfaction with the presidential candidates is substantially higher than it was two months ago, and this shift is mostly a result of Harris supporters being nearly three times more likely to say they are satisfied with the candidates than Biden supporters were in July.
About half of registered voters (48%) now say they are very or fairly satisfied with the presidential candidates this year, while a similar share (51%) say they are not satisfied with the candidates. Satisfaction is now 17 percentage points higher than it was in July.
About half of Harris supporters (52%) say they are satisfied with the presidential candidates, while a smaller share of Trump supporters (45%) say the same.
Read the full article about statistics around the 2024 election at Pew Research Center.