Giving Compass' Take:

• To use and gather donor data efficiently, the author says nonprofit organizations should implement tailored outreach strategies to individual donors. 

• How can nonprofits strengthen these outreach strategies?  

• Here are five things that nonprofit leaders want donors to know. 

Your nonprofit understands the value of a personalized approach when it comes to communicating with donors. When it collects and uses donor data effectively, it's able to tailor its outreach strategy to individual donors and strengthen its relationships with them.

Your data becomes especially useful when you're able to see and use it to develop an outreach strategy that acknowledges donors' reasons for supporting your organization. In this post, we’ll take a look at how you can use donor data to help your organization:

  1. Automate parts of the data collection process Prospect research is key to unlocking effective nonprofit fundraising. And the data you collect is especially valuable as you create outreach strategies for different groups of donors.
  2. Reach out to donors more effectively Personalized communications are key to creating and maintaining lasting relationships with your donors. Which is why it's important to use the information you've collected, stored, and organized in your CRM to develop communications that appeal to different types of donors.
  3. Identify opportunities for matching gifts People are more likely to give if they know they are eligible for a matching gift from their employer. Corporate matching gift programs are also a great way to maximize donation revenue.
  4. Create and distribute an effective annual report  Your annual report is an opportunity to address your donors' concerns and interests, demonstrating how you've used their donations and gifts to benefit the cause or community.
  5. Thank your donors personally While you may think of prospect research and donor data primarily as a means to identify new donors and encourage them to support your organization, they're also important when it comes time to thanking your donors.

Read the full article about donor data by Bill Tedesco at PhilanTopic.