What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
#GivingTuesday is approaching fast, and organizations that are brand new to the the movement are gearing up with us to make the most of it. Make sure you check out these seven tips to ensure your nonprofit’s first #GivingTuesday smashes your fundraising goals! If you need any help, we’re here with hints and tips as well free tech resources, which are all outlined below.
1. Maximize Your Online Donation Page
Not all donation pages are created equal. That’s one of the most important lessons we learned in developing our donation platform at Give Lively. Branding matters. Donors are more likely to donate on a branded donation page versus an unbranded PayPal page. Impact stories that accompany donation amounts help to build trust with donors. Over 75% of donors give based on their understanding of an organization’s impact.
2. Stay In Touch With Donors
Let your donors in on your #GivingTuesday plans before the big day. Send them an email at least a week out encouraging them to give and sing your praises to their own networks leading into #GivingTuesday. Check in again on Thanksgiving Day expressing your thanks for their contributions to your cause over the course of the year. On Black Friday and Cyber Monday, send at least one reminder each day about #GivingTuesday so donors keep you top-of-mind as they think about their end-of-year budget. Schedule your first email to go out around 7 AM EST on #GivingTuesday with a link to your donation page that includes a simple reminder explaining how their donations will support your cause. Don’t be afraid to send multiple reminders throughout the day.