Giving Compass' Take:

• From more sophisticated data gathering methods to the importance of storytelling, this NonProfit PRO article explores the philanthropic trends we'll likely see in the New Year.

• What would you like to see gain traction in 2019? How are you adjusting your giving strategy?

• Giving Compass also reviewed 2018 and took a look into our high impact philanthropy crystal ball.


Many of us are working very hard to close the 2018 calendar year on a positive fundraising note. With Christmas coming quickly, many of us are already looking to the next year. If possible, get a little rest between Christmas and the new year. I do not have a crystal ball, but I am very interested in what may happen in 2019. I wonder if we will have a Happy New Year?

Galaxy Digital, in its article “Nonprofit Trends for 2019: Your Philanthropic Outlook,” notes that there are many unknowns that affect future charitable giving. The 2017 Tax Cuts and Jobs Act, for example, has generated speculation from those nonprofits that rely on itemized tax deductions to boost donor incentive. To prepare for 2019, note the following scenarios: monthly giving is on the rise; you may have to change the way you are asking for funds by identifying needs and shifting the focus from the past to the present; companies are recognizing the benefits of focusing on their employees’ philanthropic interest; and the focus is shifting from short-term reactionary disaster giving to a long-term strategic focus. It is important to remain abreast of public sentiment to philanthropy.

The Philanthropy News Digest’s “Outlook for 2018-19 Charitable Giving Mixed, Report Finds” states that the charitable giving landscape is likely to see significant changes over the next two years driven by the combined effects of new tax legislation and macroeconomic conditions, according to a report from the Indiana University Lilly Family School of Philanthropy and consulting firm Marts & Lundy.

Read the full article about the philanthropic outlook for 2019 by F. Duke Haddad at NonProfit PRO.