Giving Compass’ Take:
• Yellowbrick, a New York-based company, targets Gen Z students by observing what they would like to study and partners with post-secondary institutions along with media, music and fashion brands to offer the most compelling courses.
• How is Yellowbrick’s model curating the future workforce, and how can donors support these programs?
• Learn about the purpose-driven nature of Gen Z.
Pathways to careers in creative sectors can be elusive, particularly for those who don’t have connections to people already working in them. Yellowbrick, a five-year-old company based in New York City, wants to change that.
By partnering with a range of media, music and fashion brands — along with postsecondary institutions that specialize in those areas — Yellowbrick is trying to open doors to careers in those fields by offering courses that help students learn more about what they entail.
This month, the company added a noncredit course covering streetwear. Students learn from industry and academic experts about the large and growing market, and they will get a certificate of completion upon finishing the course. That joins other noncredit courses in topics such as the sneaker business, fashion, sports management and tourism.
These courses are targeted at Generation Z and millennial learners. Rob Kingyens, Yellowbrick’s founder and CEO, notes they want to find purpose in their careers and have what they learn in college help them make that connection.
Read the full article about arts and music help students make career choices by Hallie Busta at Education Dive.
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