Through Dec. 20, young people, educators, parents and caring adults everywhere can take the BE FEARLESS BE KIND pledge, put that pledge into action, and show the impact of their work. The campaign website features project ideas and resources from YSA to help youth plan and implement projects to address community issues and spread kindness.

BE FEARLESS BE KIND is Hasbro’s philanthropic initiative designed to inspire and empower kids to have the compassion, empath, and courage to stand up for others and be inclusive throughout their lives and know that they have the ability to make a difference.

The goal of BE FEARLESS BE KIND is to elevate this issue and provide resources to help parents and kids with the ultimate goal of building a kinder generation. A generation where all kids are included; where differences are appreciated; where empathy and compassion are nurtured in kids, and where kids take action to make a difference in the world.

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