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Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles. Here are some examples of companies with a conscience:
1) TOMS
TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand.
TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina. During his visit, Mycoskie saw firsthand how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind.
2) Everlane
In light of greater awareness about the use of sweatshops, demand for ethically made clothing has soared in recent years, a trend that has given rise to dozens of companies that want to change how we make and view clothing, including Everlane.
3) Dr. Bronner's
Consumer demand for ethically produced cleansing products has intensified in recent years, and although there are literally hundreds of brands of soap available on the market, few are as unique or memorable as Dr. Bronner’s, the top-selling organic liquid soap brand in America.