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An explosion in Benghazi, Libya. A tropical cyclone in Tonga. An earthquake in Hualien City, Taiwan.
Having first introduced Safety Check, which allows users to mark themselves as safe following a disaster, Facebook rolled out Community Help, which allows people to find and give help after a crisis. Until recently, individuals working for aid organizations could only engage with the disasters listed on Facebook’s Crisis Response page through their personal Facebook profiles. But this past Thursday, the company announced that organizations and businesses will now be able to post in Community Help.
The move builds on efforts by the social media giant to become the place where not only citizens but also responders check in following emergencies.
“Our priority is to build tools that help keep people safe and provide them with ways to get the help they need to recover and rebuild after a crisis,” Asha Sharma, product lead for Social Good at Facebook, wrote in a release. “We hope this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organizations an opportunity to build stronger communities around them.”
Read the full article about Facebook's crisis response efforts by Catherine Cheney at Devex International Development.