Maybe getting donors to give better is cheaper and easier than getting them to give more. Many people look at getting people to give more. Giving Evidence and the Social Enterprise Initiative at the University of Chicago Booth School of Business have been looking at getting donors to give better. Perhaps improving giving will achieve more than increasing it.

For instance, the  the cost of raising capital for charities is about 20-40 per cent, against only about 3-5 per cent for companies, and charities turn away some donors who are fiddly to deal with. It may be easier to reduce that cost of capital than to raise the amount given. Plus, money doesn’t always go where it’s most needed: for example, about 90 per cent of global health spending goes on 10 per cent of the disease burden – maybe those donations can cheaply be re-directed.

Read the source article at Giving Evidence