The fight against climate change has been suffering some public relations setbacks in the United States. First, there are debates about whether or not it's even happening, despite mountains of evidence and an overwhelming scientific consensus. Further, even though most Americans do believe that climate change is happening, polls show that many voters' reactions are: Eh. I have more pressing things to worry about. And our government, which ostensibly exists to protect us, continues to kick the can on bills, like the Green New Deal, that could keep (say) Florida from drowning.

Clearly, something has been miscommunicated here.

For years, climate change was treated as a bipartisan issue. Still, even Senator John McCain—once the leading conservative voice on climate action—did an about-face around the time of his 2008 presidential candidacy: first by nominating Sarah "drill, baby, drill" Palin as his running mate, and then, in the Senate in 2009, when he loudly opposed a cap-and-trade bill even though he himself had written one in 2003.

Read the full article on how climate activists can communicate better by Sharon Zhang at Pacific Standard.