Giving Compass' Take:

• Oda Faremo Lindholm discusses the impact of the portrayal of gender roles in media on youth who are consuming records amount of content. 

• How can funders best work to ensure that media is presenting healthy gender roles? 

• Read about the state of global media philanthropy

In this talk Oda Faremo Lindholm points to how continued, and growing, use of sexualization and prejudice gender roles in media effects a generation of youth that's consuming record high levels of media, from a record low age.

What is the perfect body? What is the ideal man or woman? What should we do with our lives? And what role in society do we have based on our gender? These are ideals that change over time. They are not constant, but the media often portrays them as timeless facts.