Now with over 100 partners, and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. Its compelling aim promises to empower nonprofits to share vital information about their organizations, one time, on their Candid profile, where it can be accessed and re-used by all to reduce the inefficiency and reporting burdens faced when applying for funding.

As the movement has grown, we’ve responded to nonprofit learning needs along the way. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

In this blog post, we aim to address these concerns by sharing helpful highlights from two new, free microlearning courses. You can take these short, bite-sized trainings to find answers and actionable approaches for addressing these common barriers: Why and how to collect demographic information for your organization, and Four free ways to access Candid’s demographic data.

  1. Requesting staff and board members to share information like ethnicity, gender identity, and sexual orientation may feel uncomfortable and unsettling.  
  2. Asking nonprofits to create a survey and email language to collect demographic data places an extra burden on their already limited time and resources.   
  3. Getting demographic data from Candid can help further my organization’s work, but I’m not sure what is available or how to access it. 

Read the full article about demographic data by Janet Camarena at Candid.