To succeed today, nonprofits need the unequivocal support of the fundraising team. Given the key part this team plays in enabling nonprofits to gather needed funding and support, ensuring fundraising team members are in full alignment with the mission and values of the organization is critical to achieving set goals and improving nonprofit fundraising.

Below, 14 Forbes Nonprofit Council members offer ways nonprofit leaders can deepen their fundraising team’s commitment to the brand and mission while ensuring their longevity with the team, improving nonprofit fundraising overall.

1. Engage the Entire Team in the Mission to Improving Nonprofit Fundraising

Engage your entire team in the mission of the organization, not just the fundraising team. We practice mission integration in every department at my organization. In some cases, staff members work side by side with someone receiving services from Goodwill, or they volunteer on a project that serves our participants. This builds the team as a whole and increases their commitment to the mission. - Kimberly Lewis, Goodwill Industries of East Texas, Inc.

2. Share the 'Why'

Explain the "why" to your staff to work towards improving nonprofit fundraising. Development professionals know their job is to raise dollars, but long-term commitment requires knowing why those dollars are essential and why those individuals are essential to fulfilling the mission. It is insufficient for nonprofits to just focus on the "what" these days; we also need to focus on the "why," especially with fundraising. - Patrick Riccards, Driving Force Institute

3. Foster a Culture of Ownership to Improve Nonprofit Fundraising

Create a culture of ownership with your fundraising team to improving nonprofit fundraising. Involve team members in decision making, align their roles with the mission and provide ongoing professional development. Recognizing their impact and creating pathways for growth ensures they feel valued, stay motivated and remain committed to the organization’s success. If you invest in them, they'll invest even more in you. - Michael Bellavia, HelpGood

4. Create Dynamic Pathways

Someone once told me that in the world of nonprofit volunteers and boards, "Play me or trade me" is a saying some people live by. Create dynamic pathways for volunteers, board members, sponsors and other stakeholders to connect and be involved in the organization's mission to help with improving nonprofit fundraising. There is no secret sauce to great relationships—it simply takes work. Give them opportunities, praise their involvement and recognize their efforts. - Aaron Alejandro, Texas FFA Foundation

Read the full article about boosting the fundraising teams' commitment to impact at Forbes.