The competition between colleges and universities looking to attract first-generation students is fierce. So what strategies should you use to attract them?

A recent survey conducted by Niche looked at students whose parents have not graduated from a 2 or 4-year college as a marker for first-generation students. Of the 30,353 responses, 10,969 responded as first-generation college students.

Some strategies to help your school win over first-generation students in the recruitment process include:

  • Choosing the right communication channels
  • Lead with net tuition after financial aid
  • Share the first-generation student perspective
  • Know their interests
  • Utilize their connections with college counselors

Read the full article about first-generation college students at Higher Education Dive.