Nine out of the top 10 largest U.S. asset managers are now active in impact investing, according to new Tideline analysis. All but Vanguard, the second largest US asset manager, have stood up or are actively testing impact investing strategies.

Of the top 20, Tideline finds that half are active in impact investing, up from fewer than one-third five years ago — providing further evidence of growing demand from clients, but also of a market still in the early phases of institutional adoption.

For asset management executives at the largest firms, accustomed to methodical thinking, the shift in the last five years would be understood as nothing short of momentous.

Read the full article by Ben Thornley about impact investing on ImpactAlpha