If you are looking for an effective and practical way to improve corporate social responsibility at your company, you should consider implementing a matching gifts program.

Starting a matching gifts program sends a message of compassion to both your employees and your customers, and demonstrates that your company takes corporate social responsibility seriously. Given this, it is not surprising that more than half of the Fortune 500 companies have a matching gifts program.

Corporate philanthropy sends a message that companies care about the world around them, rather than caring about profits alone. Matching gift programs also show that companies support the charitable endeavors of their employees.

Creating a program along these lines will send a strong message of social responsibility from your company, both internally and externally. This will also help to foster a positive and supportive corporate culture, which in turn helps your company attract and retain top talent.

Read the full article about matching gifts by Alexandra Colvin on Medium