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Philanthropist Melinda Gates is a storyteller. “The power of stories open our hearts to a new place, which opens our minds, which leads to action,” she once said. Storytelling is front and center at the Bill and Melinda Gates Foundation.
The Gates’ wanted to show the impact investments and donations were having on the global fight against poverty. This year they released an extensive report, complete with a website and videos, to highlight the progress being made on sustainable development goals set forth by the United Nations. The report is called Goalkeepers: The stories behind the data.
Bill and Melinda Gates understand the power of story to drive action. In fact, the interest in storytelling is a growing area of research among charities looking to make an impact and attract donors on Giving Tuesday…and all year long.
Read the full article by Carmine Gallo about storytelling from Forbes