Let's look at recent history around the 2016 presidential election, for example. The media was filled with stereotypes of what millennials (born 1980-2000) would do, were and weren't doing, and why: They didn't show up to vote. Apathy was at an all-time high. Even our own research reflected muted activity by millennials.

Then something happened. A new administration got the reins of power, and its actions seemed to light up this generation. Millennials don't want to follow where the administration is taking us. And we have the data to prove not only their dissatisfaction but the unique form of activism they're engaged in to change it.

We already are seeing changes in our country that can be tied, directly or indirectly, to increased cause engagement through combined activism methods by the largest-ever living generation. With the Women's March in January 2017, we saw an example of how rapidly passionate millennials with social media networks can organize groups, get to the nation's capital and capital cities across the country, and grab the world's attention. From the suggestion of one woman to her friends, the idea of marching on Washington spread to 10,000 women (and men) overnight and continued to grow, resulting in a movement with momentum continuing still today. As University of Ottawa Professor Kathleen Rodgers told The Guardian,

The key to political change … is that sort of continued engagement."

Read the full article by Derrick Feldmann about millennial activism on Vice Impact