Nike dropped something of a renewable energy bombshell in January, just as President Trump was gearing up to celebrate his first year in office. The leading global athletic wear company announced a huge 86-megawatt deal that throws the force of Texas wind power behind its pledge to bring 100 percent of its North American operations into the renewables fold by 2025 — seven years earlier than planned.

Talk about raining on the fossil fuel parade! All during his successful campaign for the Oval Office in 2016, Trump convinced coal miners and coal communities that he would revive the coal industry. However, facts on the ground continue to demonstrate that the renewable energy transition is inevitable.

Nike garnered a windfall of good press from the new wind power deal, and that’s one good reason why fossil fuels can’t compete. It’s unlikely that a fossil fuel power purchase would make national news headlines (and subheadings) that polish a brand’s public image.

Read more about Nike's sustainable energy announcement by Tina Casey at TriplePundit