Giving Compass' Take:

• The #RaiseitForward campaign encourages people to raise awareness about global water security by participating in a social media campaign. Last year, this campaign inspired major donations and led to 672,000 liters of water donated.

• How are organizations in your community raising awareness about the global water crisis? Do you think social media campaigns are effective in persuading people to donate to a cause?

• If you want to do more than participate in a social media campaign, there are other ways to help tackle the global water security issue. 

From World Water Day, March 22, 2018 through Earth Day, April 22, 2018, people around the world are invited to take part in a social media movement called Raise It Forward. Simply by raising a glass of anything, adding the hashtag #RaiseItForward, mentioning @WaterForPeople and @AbsolutElyx, Absolut Elyx will contribute one week of safe water to communities where Water For People works.

Throughout the month, consumers will be able to make an impact on the global water crisis in a fun and engaging way by posting a picture of their toast on their favorite social media channel.

By kicking off Raise It Forward on World Water Day, the campaign brings attention to this challenge while giving people a way to take action.

In 2015, Elyx joined forces with Water For People on a five-year partnership to bring access to safe water to more than 100,000 people worldwide. To date, over 30,000 people have been given access to safe drinking water through this partnership.

In 2017, there were over 4,800 posts on Instagram, Facebook, and Twitter which led to 672,000 liters of water donated. Celebrities, influencers, philanthropists, beverage industry professionals, and individuals around the world raised a glass to make an impact.

Read more about #RaiseItForward from Water For People at TriplePundit.