Giving Compass' Take:
- A study examining childhood giving traditions found that children who grow up with strong charitable giving values and more likely to give as adults.
- Other key findings of this report shed light on family-giving behavior trends in general and can help the sector better understand family philanthropy traditions.
- Learn more about family philanthropy.
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Those who grow up in families with strong giving traditions are more likely to engage in charitable activities as adults, according to a study released today by Fidelity Charitable, an independent public charity and the nation’s second-largest grantmaker. The organization’s latest study explores how the giving habits and priorities experienced during one’s childhood affect how a person gives back as an adult, as well as how giving traditions influence a family’s dynamic, including happiness.
Key findings from the study include:
- 45 percent of respondents who grew up with strong giving traditions donate $5,000 or more to charity annually—and 89 percent volunteer an average of eight hours a month
- 48 percent of people who experienced strong giving traditions during their childhood consider themselves a very happy person today, compared to 33 percent who did not grow up with strong traditions
- 38 percent of survey participants who grew up with strong giving traditions said their giving habits are inspired by their parents
“We’ve always known that strategic philanthropy benefits the charities donors support, but this study proves that the impact goes beyond that,” said Pamela Norley, president of Fidelity Charitable. “Giving makes people happier and is a significant contributor to a happier and healthy family too. Those looking to reconnect with their loved ones this holiday season should consider starting a new giving tradition as a way to foster discussion, learn from and inspire one another.”
Read the full article about childhood giving traditions at Fidelity Charitable.