Giving Compass' Take:

• Caroline looks at the factors which lead some businesses to be successful and others to fail at their corporate social responsibility efforts.

• The author argues that successful CSR requires the "team at the top" of a business to believe that their social good strategy is important. What role can the nonprofit sector play in convincing business leaders of this? What might persuade a business leader to value CSR more?

• Learn more about the meaning of corporate social responsibility.

Over the last few years, we’ve worked with organisations, large and small, discussing ways in which they can have more of an impact in their communities by improving their ‘social good’ strategy and activities.

Is your corporate social responsibility included in your business strategy?

Some businesses are still suffering from the historic ways of CSR (corporate social responsibility) , where a policy was created, a box was ticked and someone in HR was left to deal with it.

In every case, the reason why their CSR doesn’t work never has anything to do with the poor guy from HR or the fact that the staff haven’t done enough by way of charitable giving. Rather, it comes down to one simple element — one that many companies, HR departments and marketing departments miss:

How seriously does the team at the top believe that creating a social good strategy — carrying out activities to achieve your strategy, measuring and communicating the outcomes — is the right thing to do?

Read the full article about corporate social responsibility by Caroline at Medium.