Seattle-based Evrnu, a newly certified B Corporation, is two years into a partnership with Levi Strauss & Co. that will put the first jeans on the market made from cotton waste that has been converted into a renewable fiber — upcycling at its most fashionable.

With more apparel companies seeing growing consumer demand for sustainable fabrics and knocking at Evrnu’s door, the company is poised for growth. Evrnu CEO Stacy Flynn sees plenty of opportunity for the company, which she says provides “a new kind of technology that takes what is currently perceived as waste and transforms it into a resource.”

“The Evrnu fiber is a solution to the greatest threats the industry is facing today: textile waste, resource consumption and environmental damage,” Flynn says. “We are all committed to a vision that creates a safer textile and apparel industry for future generations. … We are actively building the kind of company that contributes to the greater good in powerful and innovate ways.”

Read the full article about sustianbel business by at B the Change.