The pandemic has hastened the need to evolve our businesses. For companies and entrepreneurs, this type of innovation doesn’t just mean bettering our products and services; rather, it entails taking a step back to assess a crucial element that pre-determines how our value will be experienced and distributed in the world: partnerships.

In a conversation with cultural analyst Amaratunga Hitchcock, he emphasised that collaborations across sectors are not just great, but necessary: “For an activist to know they can use the techniques of a scriptwriter, for a marketer to understand their toolkit could be useful to grassroots organisations, opens a whole new world of possibilities. A world of cross pollination and unlikely lateral connections. This is where true innovation happens.”

Every company wants to sustain itself for the long-term, but the truth is, real sustainable change never happens in isolation. If we want to ensure we thrive in these shifting and uncertain times, an investment by every organisation and entrepreneur is required. Radical collaboration, as I had defined in “Why Your Community Plan Matters More than Your Business Plan,” requires “an understanding that one or two social enterprises alone are not enough to change the world. It takes intentionality at a massive scale – involving people all across the board – to create a strong enough wave to change the tide.” The sentiment, if not stronger now, remains. Knowing this, how can companies and enterprises collaborate in re-imagining the future of innovation? Our latest work in the health sector is a hopeful example of how radical collaborations can be the future of business.

Read the full article about collaboration and the future of business by Andy Lopez at avpn.