How many pairs of jeans do you own? How many t-shirts? How many pairs of shoes?

A $3 trillion dollar industry employing roughly 60 million people, the fashion industry accounts for 2 percent of the world’s GDP and supports many adjacent industries, including agriculture, petroleum, mining and construction. It’s also an industry that historically hasn’t been very earth friendly.  But that is not the case for LIVARI,  a new label in sustainable fashion.  A zero-waste, women-led, and women-designed label.

Launched at New York Fashion Week in the fall of 2017, the brand is a collaboration created by actress and environmental activist Alysia Reiner, celebrity stylist Claudine DeSola, and designer and Women’s March organizer Tabitha St. Bernard-Jacobs. The trio is committed to using their platform to promote three focus areas – environmentalism, women’s rights, and activism.

The women behind LIVARI understand that to be a good corporate citizen requires thoughtful partnership. It was this thinking that inspired the brand to partner with the Bay Area-based non-profit Cool Effect. Cool Effect allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon-reducing projects around the world.

“In our world today, we feel there is no choice. Our resources are limited and we want to be an example of a choice to make beautiful wearable art, but do so wisely, consciously and ethically.”

The fashion industry is changing for the better. More companies are beginning to see how consumer voices are demanding brands to speak up and out about social issues. LIVARI is proving one garment at a time that the fashion industry can serve as a vehicle to drive social issues and awareness.

Read the full article about sustainable fashion by Laura K. Wise at Triple Pundit.