An online survey about the future of philanthropy conducted by The Harris Poll of more than 2,000 U.S. adults on behalf of Vanguard Charitable, a leading nonprofit and sponsor of donor-advised funds (DAFs), found that Americans are spirited about giving locally and thinking about better social impact in their future philanthropy. Donors are optimistic about utilizing digital means of giving and women playing a larger role in charitable giving.

“While younger generations have changing perspectives on how and where they want to give, we are finding that all generations are steadfast in their belief that purposeful giving is vital for nonprofits,” said Elaine Kenig, chief communications officer at Vanguard Charitable, regarding the insights from the survey on the future of philanthropy. “With great wealth transfer to younger generations in the coming years, these emerging trends will help enable donors and nonprofits connect better to drive a lasting philanthropic impact. This is where we can partner with donors of all ages, set strategic giving plans, and make their charitable donations go further.”

Key Insights Into the Future of Philanthropy

  • Increased Focus on Local Support: 62% of Americans agree that the majority of future monetary donations will be to local organizations instead of national or international organizations, informing the future of philanthropy.
  • Greater Commitment to Social Change: 59% of Americans agree that, in the future, younger generations (Gen X, Millennials, Gen Z and Gen Alpha) will be more likely than older generations (Boomers, Silent Generation) to make monetary donations to nonprofit organizations that are attempting to solve large societal and environmental issues (e.g. climate change, women’s health, economic inequality, race relations, etc.).
  • Women to Lead Future Philanthropic Action: 55% of Americans believe the future of philanthropy will be women making the majority of monetary donations.
  • A Shared Focus on Family Giving and Legacy: 60% of Millennials (ages 28-43) and 52% of Gen Z (ages 18-27) agree that younger generations (Gen X, Millennials, Gen Z and Gen Alpha) will give monetary donations to the same nonprofit organizations and/or cause areas as their parents’ or grandparents’ generation compared to just 42% of Gen X (ages 44-59) and 33% of Boomers (ages 60-78).

Read the full article about insights into the future of philanthropy at Vanguard Charitable.