Today we live in an information-saturated world. We’re bombarded with marketing messages and sales pitches from all directions. For nonprofits that rely on support from donors, the competition for their goodwill is constantly intensifying.

At the same time, technology is increasingly allowing people to access metrics: the quantifiable measures of their dollars at work, the data that shows the effects of their investments. In this climate, the successful philanthropic organization of the future will be the one that can demonstrate the results of its work.

Therefore, the future of fundraising lies in transparency and effectiveness. It is in the ability to show donors that their investments are having a direct impact.

All of this, ultimately, is about transparency. When information is everywhere, the most effective nonprofits of the future will be those that harness, manage and clearly present information to their philanthropic investors.

Read the full article by University of Nevada, Las Vegas