Giving Compass' Take:

• This story from B the Change focuses on how and why businesses should recruit workers based on their values, passions, and commitment to the organization's cause.

• What does purpose-focused recruitment look like on a practical level? What

• To learn more about creating a purpose-rich environment, click here.

What does purpose mean? It could be what gets you out of bed in the morning without wanting to stick your head back under the pillow and snooze the day away. It could be the little glimmer of light you cling to when things get very dark and murky and there doesn’t seem to be a way forward. When it comes to work, purpose means a job that provides fulfillment, something that has a deeper meaning than pay, perks and status. Something that ignites a little fire in your belly and makes you keep turning up, day after day, even when things get tough.

Matching people to roles in the recruitment industry is not too much of a challenge. Finding people for whom purpose matters with the right skills and motivation to stay put for a while and not be lured away by money, perks and benefits, however, is where recruitment becomes more about the connection than the transaction—understanding the candidate, what motivates them and how they fit on a deeper level with the position they’ve applied for.

Recruiting people with a mindset that is aligned to the values of the organization helps to embed a purpose into the DNA of the business, so that everyone working there lives it. It is evident in every project, every email and every activity the firm participates in or creates, rather than it being a dot point on a PowerPoint presentation or a feature of a marketing campaign communicated once and never spoken of again.

Read the full article about purpose driven workers by Talent Nation at B the Change