Giving Compass' Take:
- Rebecca Fogg at Christensen Institute writes that by individualizing chronic disease treatment, healthcare costs will be lower and the success rate of treatment will be higher.
- What are some challenges crafting specific healthcare treatments and regimes? In what ways can donors help the success rate?
- Here's an article on the challenge of chronic noncommunicable diseases in primary healthcare delivery.
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Spiraling healthcare costs have been of grave concern to the healthcare industry, government, and public for at least 50 years. And while the debate remains heated over the appropriate strategy for addressing them, there is one fact upon which many analysts agree: There can be no solution to the healthcare crisis that does not address America’s unchecked epidemic of chronic disease. Chronic conditions afflict more than half our citizens and consume 86% of the exorbitant $3.2 trillion spent each year on care.
To prevent and reduce the cost of managing chronic disease, providers must learn to facilitate change in individual behavior, which has the greatest impact on health of any contributing factor, including healthcare. How can they do that? By tapping into consumers’ Jobs to Be Done.
Jobs Theory explains that people don’t actually want what marketers are selling, per se. They want to make progress in their lives—however they define it—and they do so by “hiring” solutions in various forms, from products and services to life and work experiences. The key for healthcare providers, then, is to discover the progress patients are already trying to achieve—their Jobs to Be Done—and craft health treatments and regimes that helps them achieve it.
Read the full article about making chronic disease treatment better by Rebecca Fogg at Christensen Institute.