Giving Compass' Take:
- The National Rural Health Association shares resources focused specifically on communicating with rural audiences about COVID-19 vaccination.
- How can targeted communication help boost vaccination rates in rural communities? How can donors support this communication?
- Read about vaccination rates in rural areas.
What is Giving Compass?
We connect donors to learning resources and ways to support community-led solutions. Learn more about us.
Vaccinating rural communities to mitigate the COVID-19 pandemic is no simple task and NRHA understands the unique issues and viewpoints you face as a rural health stakeholder leading the way.
Although many resources are currently available, we know materials focused rural audiences will be most effective in reaching our communities. Because of this, NRHA has curated the following tools to assist you immediately and allow you to easily distribute and co-brand by adding your organization’s logo.
This resource library includes conversation starters and public service announcements developed in partnership with the COVID Collaborative, Health Action Alliance, and the Ad Council that can help rural employers, small business owners, and public sector employers share vaccine facts and improve vaccination access for employees and families
- Download a list of COVID-19 vaccine resources below (updated June 3, 2021)
- Download NRHA's COVID-19 vaccine talking points (updated June 8, 2021)
If your organization has produced relevant rural COVID-19 vaccine resources that you do not see below, contact NRHA to request their inclusion.
Tools for Community Leaders
| NRHA: COVID-19 Vaccine Talking Points |
| Facts and messages based on NRHA research that address the vaccine questions and concerns of rural residents. |
| Addressing COVID-19 Vaccine Hesitancy in Rural Communities Op-Ed |
| Rural, localized op-ed template for community leaders. |
| Changing the COVID Conversation: Communications Cheat Sheet |
| Tips on language that can influence perceptions of COVID-19 vaccines developed by the deBeaumont Foundation. |
| COVID-19 Vaccine Confidence Rapid Community Assessment Guide |
| A guide to understanding your community’s needs regarding the vaccine developed by the CDC. |
Tools for Health Care Leaders
| NRHA: Physician Op Ed Template |
| Clinician specific op-ed to be used in publications developed by the National Rural Health Association. |
| From Concern to Confidence: How Physicians Can Build Trust in COVID-19 Vaccines |
| Six things clinicians can do to improve vaccine acceptance among patients developed by the deBeaumont Foundation. |
| Public Service Announcements from Doctors |
| PSAs from House GOP Doctors Caucus on why they got vaccinated developed by the deBeaumont Foundation. |
| Vaccination Community Toolkit |
| Audience-specific toolkits that will allow health care teams to build confidence in the vaccine developed by the CDC. |
Read the full article about COVID-19 vaccine resources for rural areas at National Rural Health Association.