From the donor's perspective, effective altruism means that giving shouldn't be simply an emotional response to, say, a photo of a sad child or the story about a homeless person. Instead, donors should weigh the cost versus benefit of their gift to ensure maximum impact.

Most donors want know that the money they give is being put to good use and that it's having the intended impact.

Read the source article at Future Fundraising Now

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George Crankovic is a Senior Writer at TrueSense Marketing.