The 2018 Global NGO Online Technology Report found that 93% of global NGOs have a Facebook page, 77% are on Twitter, and 50% are on Instagram.
Yet only 32% have a written digital strategy.
When you’re campaigning for change, digital platforms enable you to communicate with audiences, cultivate relationships, and convert observers to supporters. You can reach and connect with people across geographies and demographics, in a cost-efficient and timely manner. It can help you build, organize, and mobilize your base. A digital strategy helps facilitate and encourage meaningful engagement. It empowers people to take action.
In this Network webinar, we will be joined by Craig Dwyer, founder of ForaChange, a social enterprise that works with nonprofits, activists, and campaigning groups on harnessing digital platforms as a driver of communication and engagement. Craig was the Social Media Director for Yes Equality during the marriage equality referendum in Ireland in 2015 and travelled to Australia in 2017 to work on their marriage equality campaign.
There has never been a better time for activists and organizations to harness the potential of campaigning in a digital world.
This session will take you through the steps for designing and implementing effective digital strategies for progressive social change, with examples of practical application from the Irish Marriage Equality Referendum campaign.
When: Tuesday, January 29th at 2 PM ET
Tuesday, January 29
2:00 PM to 3:00 PM