- Millennials are more active than other donors: Millennials tend to give more frequently, in small amounts, to more causes. And they also want, and expect, more communication about their donation. But beyond that, they want some opportunities to get their hands dirty.
- Millennials are more peer-driven than other donors: This isn’t just about peer fundraising – although strong peer networks and influence certainly helps – but it’s about how millennials get and trust information.
- Millennials are more trust sensitive than other donors: Trust is a common theme amongst millennial research. In the aforementioned consumer behavior study, they found that millennials value authenticity over content and blogs over traditional media. But if you are able to connect with millennials, earn their attention and keep their trust, they can be quite loyal
Read the full article on millennial donors by Brady Josephson at the National Center for Family Philanthropy.
Interested in learning more about Philanthropy? Other readers at Giving Compass found the following articles helpful for impact giving related to Philanthropy.
Looking for a way to get involved?
If you are interested in Philanthropy, please see these relevant events, training, conferences or volunteering opportunities the Giving Compass team recommends.
Are you ready to give?
Philanthropy is an important topic. Other members found these Giving Funds, Charitable Organizations and Projects aggregated by Giving Compass to be relevant to individuals with a passion for Philanthropy.